I can’t help thinking that we keep getting upset over the wrong things. The government has just given away billions of pounds of tax payer’s money to bail out the big banks, money that might have been spent on our hospitals, schools, insert-your-societal-concern-here etc., and nobody says a word. But put up a contentious and edgy advert that attempts to discourage people from smoking and everybody is up in arms: Sex, violence and don’t forget race: the most distasteful commercials of the year.

Personally, I can’t think of any recent campaign that even got close to this advert in terms of showing up smoking for what it really is. It’s unpleasant, addictive and dangerous, and the visual metaphor is totally justified. I also imagine that the morally bankrupt PR minions of the tobacco companies were having a celebratory drink or two over this particular campaign being pulled. And who knows, perhaps they even had a hand in it?
Complaints that the ads were “offensive, frightening and distressing” are entirely missing the point, as this is after all exactly what they were meant to be. Never mind that it might just have done some good and made some think twice before indulging in the disgusting habit, we can’t have the precious children seeing images like this!
Personally I think we should have seen a few more pictures of bodies on mortuary slabs, but that’s just me.
I wouldn’t attempt to defend any of the other adds mentioned as they were all crass at best, and perhaps racist at worst. But like all of these issues, I’m sure that more people take offense because they feel that they should rather than because of any real slight or personal injury. The Trident ad was crap, not because it was racist, but because it was an exemplar of the type of stinking and gone off cheese that passes for advertising creativity these days.







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